![]() Clone X and Murakami avatars generated $32.7 million in sales in the past 24 hours, according to The Nifty, a website that tracks NFT trading. RTFKT also created limited edition Clone X avatars with the artist Murakami, which have sold for more than $700,000. ![]() The NFT vials trade for about $40,000 on OpenSea. Last month, RTFKT released one of its most experimental NFT projects called Clone X Mint Vial, which can redeem stylish avatars that inhabit virtual worlds. Adidas recently doled out NFTs to fans who receive perks in real and virtual worlds for holding the tokens. Consumers’ avatars could be outfitted with designer clothes and accessories. RTFKT has been developing NFT avatars that could cross virtual reality worlds like The Sandbox and Decentraland. Meanwhile, major internet platforms like Meta (formerly Facebook), consider NFTs a foundational digital asset for the coming metaverse. Brands have been getting more involved in NFTs this year, distributing NFT artworks and working with NFT creators. NFTs, or non-fungible tokens, are created using blockchain technology, which is the same computing platform that mints and tracks cryptocurrencies like Bitcoin and Ethereum. “This is a watershed moment for brands and NFTs,” said Avery Akkineni, president of VaynerNFT, which is a division of VaynerMedia that works with advertisers like AB InBev on NFT projects. “This shows the desire for mainstream brands to participate in this culture.”Īlthough many marketers and consumers are probably unfamiliar with RTFKT’s work, the startup’s projects, some of which include virtual sneakers, are well-known to NFT collectors. Marketers and NFT enthusiasts said Nike’s deal for RTFKT could spur even broader adoption of the crypto-technology. See all of Ad Age's 2021 Marketers of the Year here. RTFKT has been behind some of the most successful NFT launches, commanding more than $700,000 on marketplaces like OpenSea, a trading platform for non-fungible tokens. Last month, Nike created a virtual world on Roblox, the gaming platform, and filed for seven "virtual goods" trademarks. The acquisition is another sign that the sneaker maker has major plans for the metaverse and digital footwear. Each pair of CryptoKicks will also feature an “evolution path” that enables them to be evolved in some way.Nike on Monday announced it acquired RTFKT, one of the hottest NFT companies with some of the top-selling projects on NFT markets, for an undisclosed price. Nike CryptoKicks NFT collectionĪccording to an official FAQ on the RTFKT Discord server, the firm will launch a quest series to unlock the MNLTH 2 vaults later this year. As some holders have shared via social media, the MNLTH vaults contain a pair of CryptoKicks, a single Skin Vial, and a second MNLTH vault. According to Decrypt, today’s reveal came following a series of quests, or puzzles, that collectors had to solve before RTFKT launched the website that lets holders open the mysterious NFT vaults. In February 2022, pieces of Monolith were airdropped to holders of RTFKT’s Clone X profile picture NFTs. Welcome to 2052 : □□□ /7449L79Bf4- RTFKT Studios April 22, 2022Īccess to the digital sneakers and skins has been restricted to owners of RTFKT’s Monolith NFT, a token that represents 12,950 pieces of the Monolith. RTFKT, together with Nike CryptoKicks, introduce the future of Sneakers, powered by Skin Vial tech RTFKT plans to enable other creators and influencers to release their own Nike CryptoKicks skins in the future.ĪLSO READ: Nike filed a lawsuit to StockX for selling NFTs depicting Nike shoes According to Ledger Insights, a distinctive aspect of the collection is the shoe, the RTFKT Nike.Genesis, is separate from the ‘skins’ that change the look and coloring, which for now are created by well-known designers. The RTFKT x Nike Dunk Genesis CryptoKicks are digital wearable items that are apparently designed for use in metaverse worlds. On OpenSea, the sneakers start at a price of about 5 ETH, or over $14,800, as of this writing. Already, owners of the RTFKT x Nike Dunk Genesis CryptoKicks NFTs are attempting to resell the Ethereum-based digital sneakers on secondary markets. This was RTFKT’s first big sneaker release since Nike acquired it in December 2021. USA 1 month ago Nike x RTFKT release Nike CryptoKicks NFT collection Footwear Collectionsĭigital fashion brand RTFKT Studios revealed Nike CryptoKicks, a new collection of customizable non-fungible token sneakers.
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